You can create the most beautifully designed website in the world, but if it doesn't convert, it has failed. The biggest problem designers solve is how to encourage users to take action, and it is precisely that problem that Understanding Persuasive Web Design addresses.
What You’ll Learn
In this short course, web design agency owner and award-winning podcaster Paul Boag will introduce you to the secrets of persuasive design. By the end of the course, you will have a firm grasp of user research techniques. You will understand the elements of human psychology that influence our behaviour online. You will also learn how to build trust with the user. But most importantly, you will discover how to create compelling calls to action.
And you'll learn all of this in just four bite-sized lessons, with about half an hour of total viewing time, so no matter how busy you are, you can easily fit it in. Watch the 30-second introduction below to find out more.
Watch the Introduction
Take the Course
You can take our new course straight away with a free 10-day trial of our monthly subscription. If you decide to continue, it costs just $15 a month, and you’ll get access to hundreds of courses, with new ones added every week.
